HELLO! I'm Silvia, graphic designer passionate about branding. With more than 10 years of experience, I specialize in creating and comprehensively applying brands' personalities on and offline, here to help clients communicate their marketing needs clearly and effectively, without neglecting aesthetics, details and visual quality. I'm punctual, creative, inquisitive, resourceful and highly focused on research, organization and teamwork.

My portfolio includes logos, printed materials, digital marketing and more. I love using Illustrator and complementing it with Photoshop to create exactly what each brand needs, but I do not leave aside other new or known tools as required in each project, growth is not a question.

EXPERIENCE

SILVIA MA. GARCIA | Independent Designer

2014 – present

Client relations, conceptualization, creation and application of corporate identity. Supplier management and monitoring. Printed and digital materials. Planning and execution of social media content.

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YALUTEC | Graphic Designer / Mid Mkt Executive

2023 – present

Review, monitoring and further development of branding guidelines to main a consistent brand images across all platforms and for any other brand in the company, internally and towards clients. Printed and digital marketing materials for social media, websites, mailing, in-person events, etc.

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EDUCATION

Master in Graphic Design with

focus on Editorial Design

Universidad del Istmo Guatemala

2014

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Bachelor's Degree in Graphic Design in Communication and advertising

Universidad del Istmo Guatemala

2008 - 2013

SKILLS

English C1

Html

Photography

Video editing

Project management

Marketing

Copywriting

BIKINI TOWN | Graphic designer / Content manager

2021 – 2023

Instagram feed planning, conceptualization and publication. Design of POP and visual marketing materials. Conceptualization and execution of seasonal campaigns. Generation of visual content and video editing for reels. Art direction for photo shoots and in-person events.

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AMBUSH STUDIO | Senior graphic designer

2016 – 2018

Branding and art direction studio. Graphic design, conceptualization and execution of brand identity and its applications.

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COSASDEWIROS.COM | Graphic designer / Content manager

2014 – 2018

Creative direction, graphic design, conceptualization and application of communication strategies, mailing, social media planning and content, Wordpress managing and support for in-person events.

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EDITORIAL SANTILLANA | Freelance layout designer

2011

Layout of printed educational material

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AMBUSH STUDIO | Graphic designer

2010 – 2013

Branding and art direction studio. Graphic design, conceptualization and execution of brand identity and its applications.

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